This concept has been around for a much longer time than disruptive marketing.ĭisruptive innovation is a term coined by Harvard professor Clayton Christensen in 1997, though the actual process has been around much longer. The Roots of Disruptive Marketingīefore disruptive marketing started to take shape, disruption started elsewhere, in innovation. Let’s take a look at disruptive marketing’s roots, some great real world examples, and how you can apply this tactic to your business. It all revolves around giving the people exactly what they want, and that is often done by turning things on their head. It’s a buzzword in many industries, and can mean different things to different people. You may be hearing the word “disruptive” a lot these days.
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